12/30/2023 0 Comments Get it done solutions![]() – Steven Johnson writes in How We Got to Now: Six Innovations That Made the Modern World. Only 1 in 300 new products has a significant impact on customer behavior, the product category, or the company’s growth trajectory. ![]() Only 1 in 100 new products cover its development costs. More than 50 percent of newly launched products fall short of the company’s projected expectations. This “job map” demonstrates the tasks a job applicant has to go through when applying for a job. The resulting “job map” provides a structure that makes it possible to turn customer needs into product solutions. The Jobs-to-be-Done framework enables UX designers to break down customer needs into specific process steps. Yet those success stories are one in a million. Alexa is adding artificial intelligence to the average household, and Tesla is changing our relationship with travel. ![]() Great ideas may seem like they are available everywhere. The Jobs-to-be-Done framework attempts to remove the focus from people’s current purchasing behavior, and instead begs the question: “What are people really trying to accomplish?”Īfter identifying the underlying task or “job” the customer is trying to accomplish, the Jobs-to-be-Done framework in product design helps product teams and designers mold their product to fulfill that job. Jobs-to-be-Done (JTBD) is a simple method invented by Harvard Professor Clayton Christensen, that allows companies and teams to identify the true opportunity behind customer behavior.
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